Porsche Cars

Porsche of North America tasked four iDiploma members in mid-September with a deceptively-simple task: grow brand love amongst teens so they will fall in love - and stay in love - with the brand into adulthood. Four iDiploma members took on the challenge, and over the course of the next eight months worked tirelessly to deliver a product worthy of the company's brand. They brainstormed, researched, tested, surveyed, and used every tool in their design tool belt to produce an empathy-based solution. At the end, they came up with two main solutions that they presented to the Porsche representatives and the Mount Vernon administrative team.