Chick-fil-A: A Mini Reflection

In November of my Sophomore year, I had the amazing opportunity to work with Chick-fil-A corporate. Specifically, I had the opportunity to work with their innovation team, which they call the Hatch Team. Since the innovation process for Chick-fil-A changed due to a new user approach, they wanted our team to create new innovation tools to help explain the innovation process of Chick-fil-A and how it identifies with their users. I, along with five other students, began to work on a Chick Fil A version of the design thinking playbook that would consist of multiple pages of explanation of how to use specific tools that would help Chick-fil-A address their user and understand how to make a product specifically for them. The playbook was then presented to the Chick-fil-A team at the Hatch at the end of May. This experience was incredible for me because it helped me to understand what working with larger companies will be like, the importance of scheduling, and how crucial time management is when meeting deadlines. Understanding how presentation works in a corporate environment also helped me to understand how I want to spend the rest of my highschool career focusing on how to create a bigger network to gain more opportunities to work with companies like Chick-fil-A. - Harriet Middleton